J. Music: EXID "DDD"

Hello there my lovely readers, Jen here! I am sorry for not updating with some content over the last three weeks but I will make it up to you!


EXID, always ones to toe the line between provocative and flirty is here to save us from the cold with their new winter comeback, "DDD". EXID is a five member South Korean group consisting of Solji, Hani, LE, Hyerin and Jeonghwa formed in 2012, and is currently under Banana Culture Entertainment.

The title track, DDD  (덜덜덜) deoldeoldeol, refers to the trembling  one makes when shivering from the cold; hence why they so cleverly added scenes indicating a drop in the temperature but its not the ladies who have a reason to be shivering. 
The song tells a story of a woman demanding the truth from a cheating lover who trembles or deoldeoldeols in fear before her as she switches between feelings of regret, anger and self-blame. 

The MV

Like their other MV's, we were blessed with aesthetically pleasing cinematography. The flickering between red and blue lighting provided heavy contrast that played off the lyrics and gave the video an old school 80's feel. Besides the aesthetics, each member played a role featuring a different side of the woman: Hani was flirtatious and coy, LE showed off her domineering side, clad in patent leather and hot pink stilettos, Jeonghwa is alluring and seductive, and Hyerin is cute and fashionably chic.

Though not the focus of the video, the choreography accentuated with form fitting athleisure wear,  is playful and enticing with slow, sultry movements. Featuring some well timed hair flips, and some special attention to the derrière, it definitely grabbed the viewers attention. 

The Song

The groups' own LE partook in the writing and producing of the song, giving us a retro but modern, electro-pop feel with powerful a bass line and wailing synths. Though not able to participate in the MV and promotions due to an illness, Soliji's vocals are not missed, featured on this single and other tracks on the album. Vocally, the song does not disappoint with Hani and Jeonghwa' s light and teasing tones playing off of Hyerin and Solji's deeper, powerful ones, emphasizing the emotional flip flopping of the main character in the lyrics.

DDD is a sexy, confidant song that leaves the listeners also feeling sexy, empowered, confidant and definitely wanting more. Check out the rest of the album and their other songs, they never fail to disappoint.

I hope you enjoyed this post and I look forward to next time!
Jen :)